I've gave it a 2 because:
- I don't believe there is a (big) market for usb-sticks.
- This product would be intended for girls (or Gays -_-' ), which halves the market.
- Considering the minimum amount is 200, the total costs are also very high.
+ price a piece doesn't seem so much though
+ design is very nice & really distinguishes itself from other USB-sticks.
ps: I'm really against USB-sticks! Therefor I may come off hard, but if you'll find one with lower min. pieces I'll change my score.